This $7 ’90s-Hued Lipstick Is Going Viral for Being ‘Rum Raisin’s Cousin’ — & Shoppers Say It’s ‘Perfect for Fall’

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It’s not every day a lip color gets crowned a “cousin” of a cult-favorite lipstick — but that’s exactly what happened after one Instagram video from beauty creator Westclau sent makeup lovers running to the drugstore. The shade in question? Revlon Super Lustrous Lipstick in Rumberry (804) — a plummy brown that’s already earning cult-favorite status as Rum Raisin’s “better everyday fit.”

What’s fueling the frenzy is how wearable this ’90s-inspired lip shade is. “Really cute and a better everyday fit than rum raisin for tan skin!” one shopper wrote. “I have darker lips too and instead of it being too bold or dark, the lipstick comes out super nice. Love love love it!!!”

Rumberry is part of Revlon’s classic Super Lustrous line, which is infused with 80% conditioning ingredients to keep lips soft and hydrated. Multiple reviewers called out how the formula handled dryness. “I have chronically dry lips that crack and peel all the time,” one fan said. “This lipstick did not settle in my dry patches or make my lips feel dried out after a few hours of wear.”

The finish is silky, not heavy, thanks to microfine pigments that give full color without that waxy lipstick feel. “I love everything about this lipstick — perfect ’90s style color not too flat brown, not too wine red, it’s a perfect mix,” another shopper raved. “Absolutely love the texture, color is also buildable. Have never met this quality in expensive brands.”

Application is as easy as it gets. One reviewer shared, “I prefer a less crisp and more blotted/just kissed look so it was perfect.” Others mentioned they skipped liner entirely and still got a polished finish.

And the shade? “A lovely plummy brown, so perfect for Fall, or really anytime!” as one shopper put it. At just $6, Rumberry has officially joined the fall lipstick hall of fame. If Rum Raisin has always been your ride-or-die, this one might just be the new go-to living in your bag.

Read more for iconic 90s lipstick shades you can buy today.