Multinational companies enjoy a good image in the Lake Geneva region, where the population is generally aware of their importance to prosperity, a survey reveals.. +Get the most important news from Switzerland in your inbox The Geneva-based Groupement des entreprises multinationales (GEM) has conducted its first study in its 55-year history into the image of multinational companies in the Lake Geneva region, its president François Rohrbach told the media on Wednesday. The aim was to identify major themes in light of the changing global landscape, added General Secretary Larissa Robinson. The survey revealed that 75% of respondents have a positive image of multinationals. They pointed to their importance, first and foremost for employment, but also for the region’s reputation, economic activity and tax revenues. For 68% of respondents, the economy of the Lake Geneva region depends on the presence of multinational companies. More benefits While this presence brings more advantages ...
