In Switzerland, as elsewhere in the world, the incidence of breast cancer is on the rise among young women. To mark Pink October, Geneva University Hospitals (HUG) and its partners are mobilising to inform and raise awareness. +Get the most important news from Switzerland in your inbox Conferences, stands and discovery and well-being days are being organised for women of all ages. Every year in Switzerland more than 6,650 new cases of breast cancer are recorded, as well as more than 1,400 deaths. Although it mainly affects women over 50, the number of cases in women under 45 is rising, making breast cancer the leading cause of death in women under 40, according to the HUG in a press release. In women under 50, the lack of systematic screening and changes linked to pregnancy often delay diagnosis, leading to more extensive treatment and a poorer prognosis. Preventive measures are available, such as breast self-observation and taking into account family history, to reduce the risks ...