What in the ‘Botched’ Is This?

In recent years, a sizable corner of TikTok has become devoted to getting hotter while we sleep. And now, to no one’s surprise, Skims is getting in on the action. On Tuesday, Kim Kardashian’s shapewear brand launched a new product to help us spend our dormant hours investing in our looks: the Seamless Sculpt Face Wrap.

The face wrap, per a press release from the brand, is created with the same fabric blend as Skims’s snatching bodysuits and promises to lift the skin around your chin, cheekbones, and jaws. Apparently, there are collagen yarns in there, too.

Skims is no stranger to controversial launches (hello, arm shapers and nipple bras), but the brand’s foray into facialwear is proving especially divisive. One Instagram commenter summarized the release with, “SKIMS: Making women feel bad about themselves since 2018.” Others speculated that the facial wrap was just trolling.

Alas, this is indeed a real product that you can now buy on Skims’s website for $48. Do these things even work? It’s unclear, but doctors have noted that, in true Kardashian fashion, the chinstrap is actually good to use for post-op recovery for a face- or neck-lift. Here’s to mummifying ourselves before bed while the Kardashians continue to capitalize off the beauty standards they’ve enforced.

Related

• Khloé Kardashian Is Talking About Her Plastic Surgery Too
• What Even Is a Deep-Plane Facelift?