Democrats seek to leverage Trump's low approval ratings

Democrats must center their political arguments around rising costs since President Trump took office so their struggling party can capitalize on his dismal polling numbers, political strategists tell The Hill.

Relatable messaging on affordability is how Democrats can criticize Trump effectively and show voters that they represent the interests of working-class Americans, many of whom supported the president during the 2024 presidential election. 

They must shift from the usual broad-stroke statements that have previously fallen flat with voters. Instead, the message should be tailored to the price of specific items — like beef or timber — that have spiked during the early months of the Trump administration. 

“Talk about the price of beef,” said Republican strategist Susan Del Percio, who doesn’t support Trump, adding that the approach mirrors a strategy the president took during the campaign last year to defeat then-Vice President Kamala Harris. 

“Just like Donald Trump talked about eggs, it's more than talking about the economy. It's making it relatable, and nothing is more relatable than hamburgers and a barbecue.”

As fall inches closer, Democrats need to telegraph that message in town halls, in interviews and on social media to reach mass audiences in purple and even red districts, strategists say. 

“Every minute of every day should be spent talking about rising costs,” said one Democratic strategist who has been in conversations where affordability has been the central topic of how Democrats find their way out of the wilderness. “Every second that’s not spent on talking about affordability, we’re losing the argument.”  

Democrats say they are trying to seize upon the opportunity now, when Republicans are divided on the controversy surrounding Jeffrey Epstein, which has dominated the headlines this month, putting Trump and Republican lawmakers on defense. 

But some strategists are weary of how much Democrats need to emphasize messaging, even with 2026 midterms on the horizon. 

“Messaging is not necessarily the determining factor in midterm elections ever by the party out of power,” seasoned Democratic strategist Garry South said. “It is a referendum on the party in power.”

Trump has stumbled on issues including tariffs and immigration, weakening his position from when he entered office more than six months ago.

This week, a Silver Bulletin poll conducted by pollster Nate Silver showed that Trump’s approval ratings steadily decreased from 52 percent to 44 percent during his first four months in office. And in recent months, the same poll revealed that Trump’s approval ratings have hovered in the mid-40s, some of their lowest levels across his two terms.

In the past two weeks, separate CNN-SSRS polling and Quinnipiac University polling have shown Trump’s approval ratings as low as 42 percent and 40 percent, respectively. 

In recent days, some Republican lawmakers have sought to cocoon themselves until the Epstein storm passes, further inviting Democrats to fill the void.

“[Republicans] are scared of their voters. They're scared of the president,” Democratic strategist Basil Smikle said. “Go in areas where Republicans won't go, in areas where Republicans are. But countermessage. You may not win every day, but you may get a few voters to pay attention.”

“There are a lot of independents that are souring on the president and on the administration, and I think that's where there's opportunity,” Smikle added, referring to voters who can move the needle for Democrats in future election cycles. “There are not going to be many Republicans that Democrats are going to get, so this is really about independents.”

Even in the first six months of the Trump presidency, Republicans have given Democrats a gift in terms of strategy and messaging, Democratic operatives say. And while Democrats had traditionally gone after Trump himself in recent cycles, operatives say they should take aim at the Republican Party as a whole.

“They should talk about how Republicans are focused on protecting the president while the dangers of the big ugly bill are looming,” Smikle said. “That, I think, is probably the most salient message here, that some of the most wealthy and powerful in this country are not just hoarding the money, they are also protecting themselves” with tax cuts in the “big, beautiful bill.”

Smikle added that Democrats need to follow that up with alternatives to Republican policies. 

“[Democrats] have got to offer something in return. They've got to give voters an opportunity to vote for something as opposed to just against something.”

Other strategists say that right now, the best thing Democrats can do is not interfere and let Trump continue driving his approval ratings into the ground.

“Based on the Napoleonic principle that one should never interfere with an enemy when he's in the process of destroying himself, I'm not sure there's a lot Democrats proactively need to do,” South said. 

He added that midterms have historically been “throw-the-bums out” elections that reflect exclusively the party in power.

“Republicans have that trifecta, the White House, the Senate, the House, and they're going to pay a price for it in 2026 no matter what Democrats do.”