Kourtney Kardashian and Boohoo launch new collection that goes on sale today
KOURTNEY Kardashian Barker has teamed up with online fashion giant Boohoo to launch a new clothing collection.
The US reality star has been unveiled as the retailer’s new brand ambassador, and today (13 September) she launched the first of two sustainable capsule collections online.
- Kourtney Kardashian x Boohoo collection – shop here
The 43-year-old, who married husband Travis Barker in May this year in a lavish Italian ceremony in Portofino, has created a 45-piece Boohoo collection.
The first drop will launch to coincide with a New York Fashion Week show, allowing fans to buy looks from the runway instantly.
The Kardashian collection will include vintage pieces, and prices will range from £5 to £75.
There are 41 garments out of the 45-piece range that have been made with recyclable fabrics.
The Poosh founder hopes to have a positive impact on the globe and fast fashion with her focus on eco-conscious fashion, with the project said to have been a year in the works.
Speaking about the collaboration, The Kardashians star said: “When Boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet.
“Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts.
“I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”
Kourtney x Boohoo collection will launch on Boohoo.com at 12 ET on 13 September 2022.
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