BBC makes huge change to presenters’ dress code as it claims the ‘sweaty and dirty’ looks is more trustworthy
THE BBC has made a huge change to its presenters’ dress code as it claims ‘sweaty and dirty’ looks more trustworthy.
The national broadcaster has instructed its on air presenters that they can relax their formal looks on screen.
Deadline reports the news organisation’s Director of Digital told staff to be “sweaty and dirty” to gain the trust of viewers.
Naja Nielsen is believed to have said: “It’s a bit like, be as sweaty and dirty as when we’re in the field is actually more trustworthy than if we look like we’ve just stepped out of an awards ceremony or a fine dinner party.”
The Beeb’s on air talent have previously donned more causal looks – which didn’t go down well with license payers.
Last year one presenter was slammed by viewers for wearing a pair of light denim jeans on air.
Justin Rowlatt received complaints for his “shabby dress code” that was branded a “disgrace”.
BBC Breakfast‘s Nina Warhurst also previously received a backlash when she wore a t-shirt on television.
Last December Tomasz Schafernaker opted for a more casual look by ditching his suit for a black t-shirt and blazer jacket.
The new changes come as a rebrand will see BBC News and BBC World News channels merged.
The BBC is expecting to save more than £1million a year by cutting the numbers of presenters, but hopes to find new roles for some of those affected.
The move means there will be no dedicated domestic news service for viewers in the UK from the spring.
The merged channel will broadcast from London in the daytime and Singapore and Washington at other times.
A number of high-profile presenters will lose their jobs as a result of the rebrand – as Joanna Gosling has already left the station.
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