Ex-porn star Mia Khalifa launches new jewellery line Sheytan with racy video as she tells fans she’s ‘screaming’
MIA Khalifa has launched a stunning new jewellery line after months of teasing fans about an exciting upcoming project.
The former Pornhub prodigy, 30, decided to drum up some business with a racy video as she announced her new venture.
Mia finally brought her spin on her favourite accessories – that she is rarely seen without – to the masses on Monday.
She told her 27.7million followers she was “internally screaming” after finally introducing her body jewellery brand Sheytan to the world.
The influencer set hearts racing with a 15-second clip of her flaunting her gorgeous gold designs that was filmed in Paris, France.
Mia is seen wearing her body jewellery while frolicking in the streets, charging up a set of subway stairs and sipping a drink in a cafe.
She then climbs into a vintage car to offer a close-up view of her £78 hand chain, before seductively eating oysters.
The ex-porn star then puts on a show in a bath of luminous blue water – while dually proving her products won’t get tarnished during a swim or shower.
Mia captioned the clip: “Secret’s out…. @sheytan.world is ready for you. (Internally screaming!!!!)”
The Lebanon-born stunner previously explained her jewellery line was inspired by belly dancers from the 1930s and 40s.
She has been hard at work for several months producing the range of luxury body chains, ankle bracelets and necklaces.
After finally letting her secret project slip, Mia said she was “bursting with pride” as her fans rushed to get their hands on her pieces.
She wrote on her Instagram story: “My whole body feels like TV static. I haven’t recovered feeling since I saw the final cut.”
Items from Sheytan are produced by “carefully selected” professionals in Florence, Italy and Wales, UK, depending on your order.
A staunch fashionista and feminist, Mia made a point of including “women-owned and family-run enterprises” in her brand.
Sheytan’s website states: “We know the human hands who are touching each product we’ve made. It’s not faceless.
“We know who’s making this. We know who’s packing it. We travel regularly to our workshops. Making well, and making for forever is part of our DNA.”
But the brand has already been embroiled in controversy before it was even launched.
Mia came under fire for using the name Sheytan, which means “devil” in Arabic, for the jewellery line.
But the social media star defended her choice, insisting it was merely a playful term with “cheeky” connotations.
She told her followers in a TikTok rant last December that if they had a problem with the name, “simply don’t purchase” from her.
Mia fumed: “I haven’t even announced what it is yet, so I can’t say too much, but simply keep your money. I don’t need it.
“If you have a problem with it being used in the name of a company, why don’t you have a problem with it being used when….
“When you’re talking about little kids running around misbehaving, you call them Shaytan. In Arabic, you call them little Shaytan.
“What do men call a woman who’s walking by wearing a skirt that’s slightly too short for their liking? They call her Shaytan.
“Then what do we do? What do women do? We take that word back, we reclaim it and we make it our own, which is the reason I still use the name Mia Khalifa because it is a reclamation. It is my way of reclaiming something that is mine.”
Regardless of the criticism, the former adult star is well on her way to creating a business empire and already boasts a net worth of around £4.3million.
She seems to love splashing her cash on a stunning collection of cars and has glitzy motors worth hundreds of thousands in her garage.
Mia also unveiled a new joint venture with rapper Wiz Khalifa in April, revealing the pair would push their signature blend of marijuana.
But she admitted her well-known love of weed could land her behind bars while jet-setting around the world.
Her sexy holiday snaps could also get her in trouble – as she risked an Instagram ban while posing braless during a trip to Mexico.