Noughties pop band unrecognisable as they kick off completely different career 19 years after global hit
THEY’RE the Danish pop group who scored a mega hit in the mid-noughties with dance anthem From Paris to Berlin.
And though Infernal is still making music, they’ve now turned their attention to the alcohol business and released their own line of rum.
One of their labels shares the same name as their biggest hit and retails for a mid-range £50 through the band’s online store.
The first 239 bottles sold are personally signed by group members Paw Lagermann and Lina Rafn.
The duo describe the drink as “a wonderful and exquisite blend between a Venezuelan and a Dom Rep rum, up to 8 years, parts of this rum have matured, tropical saw, which only contributes to the aroma bomb that awaits you.”
While they didn’t become known in the UK until From Paris to Berlin stormed the charts in 2006, peaking at number two, Infernal had been releasing music for years.
Their debut single Sorti de L’enfer was released in their native Denmark in 1997 and the follow-up album, 1998’s Infernal Affairs, achieved double platinum status.
They released three studio albums before their breakout success across Europe, scoring a number of top 10s in Denmark and providing the theme tune for the country’s version of Big Brother.
From Paris to Berlin was the sixth biggest selling song of 2006 in the UK, but follow up track Self Control didn’t fare as well, peaking at number 18.
While their fame faded in the UK, it continued apace in their homeland with the 2008 single Downtown Boys reaching number two.
In 2012 the group decided to move away from album releases, which Lina was finding increasingly stressful, to instead focus on singles and touring.
But last year the duo once again felt ready to put out another long player in the form of Hormesis.
They wrote at the time of release: “We have kept this album secret for a year and WOW what a sense of joy and release we feel, now that it’s finally out!
“These 14 tracks are meant to take you on an electronic and at times cinematic journey – we are SUPER proud!”