Inside the Sidemen’s side hustles making them millions away from YouTube from property mogul to merchandise sales
THE SIDEMEN are a collection of Britain’s seven biggest YouTube stars.
Across their channels, viral sensations KSI, Miniminter, Vikkstar123, Zerkaa, Behzinga, W2S and TBJZL have built up a huge fan base of over 130million subscribers.
Thanks to this, the group have a net worth of over £44million.
But their fortune does not only come from YouTube, though ad revenue on the site does reportedly bring in at least £1.6m a year.
The business savvy Sidemen have also dipped their toes into a host of other projects.
One branch of this merchandising is through clothing.
Clothing is estimated to bring in up to £1.6m.
And it is not hard to see why, with Sidemen branded T-Shirts reaching up £30, Hoodies reaching £60 and Jackets reaching as high as £90.
Accessories are also an easy sale tap.
Fans can buy a variety of goods, with a key ring fetching £5 while a “XIX Silver Chain” will cost £30.
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Airpod cases, water bottles, phone cases, bucket hats, backpacks and even a basketball and table tennis set are among the other items fans can treat themselves too.
However, clothing is far from the last thing in the Sidemen portfolio.
Property is a huge part of a number of their collections too, with Miniminter and Vikkstar123 having a particularly large stake of their wealth in various properties.
Indeed, fans get literally sink their teeth into some tasty treats thanks to the groups very own fast food chain, Sides.
While KSI and Logan Paul have taken the world by storm by their PRIME Hydration drink – making Alisha Lehmann the latest big name star to join the crew – Sides is at a far smaller stage of development.
Last year they announced a stunning partnership with Farnham Town FC – who currently play in the ninth step of English football.
The chain has a host of restaurants across England and South Wales, including BOXPARK Croydon and Wembley in London, Brighton, Birmingham, Manchester and Sunderland.
Given they have been around for a decade now, they have also added XIX Vodka to their portfolio to appeal to their older demographic of fans.
For book worms there is also the Sidemen Book, estimated to have sold over 26,000 copies within its first three days of publication back in 2016.
This remarkably put them at No1 ahead of chef Jamie Oliver and the Autobiography of former motorcycle rider Guy Martin in the Christmas book charts.
There is also a subscription service called Side+ for exclusive content not posted elsewhere.
A membership for this sets fans back £6.99 a month or £69.99 for an annual payment.
All eyes will be on them and their friends when the Sidemen Charity Match gets underway this Saturday.