‘Inflated’ Kim Kardashian ‘takes credit for nervous’ Skims creative director’s work in Swarovski ‘pose off,’ expert says
KIM Kardashian’s latest Skims collaboration with Swarovski is far from the dazzling match made in heaven she wants the world to see.
According to a body language expert, the reality star’s bossy gestures while filming a promo clip forced the jewelry director to “look away for help.”
Kim, 43, has been out boosting her money-spinning Skims brand via her new partnership with Swarovski.
On Tuesday, the mom of four paraded outside their flagship New York store decked out in Swarovski x Skims designs.
The Hulu star was dripping in crystals, wearing a daring two-piece.
The collection launched after Kim released a clip on TikTok that was captioned: “Go behind the scenes of Swarovski x Skims.”
She was filmed with Swarovski’s creative director and former model Giovanna Engelbert, 41.
Kim said: “I’ve always been a crystal girl and so into Swarovski.”
Body language expert Judi James said the TiTok clip showed Kim “interrupting” the ex-Vogue editor making her feel uneasy.
Fans also commented online: “Strange association,” said one.
Another added: “You can always spot the real diamond from a fake.”
In an exclusive interview, James told The U.S. Sun: “Kim is seen flaunting her curves, which are glistening with Swarovski crystals.
“She gushes about the range and dominates the camera.
“Giovanna watches Kim from the sidelines and looks increasingly nervous.
“She folds her arms in a barrier across her slim, un-curvy frame.
“She has designed and launched this magnificent ship but is left waving it away from the shore as Kim claims it is hers.
“Giovanna’s modesty does seem to re-inflate Kim’s role though.
“It looks like she feels forced to flatter her.”
James suggested Kim used the camera to dominate the filming.
“When the camera focuses on Giovanna it flashes back to Kim at high speed.
“Kim has the camera on elastic.
[Giovanna Engelbert] has designed and launched this magnificent ship but is left waving it away from the shore as Kim claims it is hers.
Judi James
“She acts out her lightbulb moment in a glorious close-up that again suggests the whole design concept was hers.
“Giovanna is introduced as ‘this’ while her eyes close in a cut-off gesture.
“At times she is not quite sure how to react.
“There are acres of Kim in this video looking bossy, but only one clip of Giovanna creating excellence at work.”
Kim and Giovanna’s line dropped Tuesday just in time for holiday shopping.
The new collection with the Austrian brand features bodysuits and bras.
Some items include body jewelry chains, while others have crystals sewn in.
In an interview with the New York Times, the TV star said the line was to ensure women felt: “super fancy this season.”
“I feel like it embodies who I am, in being really simplistic, but then I have this full glitzy feminine side,” she added.
Kim said: “I go to dinner at my mom’s, and everyone’s in pajamas, and I come in full Swarovski. That’s just who I am.”
James claimed Giovanna showed simplicity and modesty.
“Giovanna is dressed in a shirt and baggy shorts,” she said.
“Kim interrupts Giovanna when she speaks and says things like: ‘We just got it’ and ‘Our meetings were so fun.’
“This contrasts with Giovanna’s projection of modesty.
“Giovanna’s chuckling pose becomes a regular feature.
“But again with her eyes closed as she plays with her glasses in what looks like another nervous gesture.
“Giovanna’s big moment comes towards the end when she speaks about the collaboration and then stops.
“She puts her hand to her chest and looks away as though for support as she tells us she is getting emotional.
“Instead of hugging this overwhelmed woman, Kim’s two hands are held out in a ‘stop’ signal.
“She takes over again before she steps in and addresses the camera.
“Giovanna is standing overcome in the background before a pose off at the end.
“Giovanna looks hunched while Kim is still looking straight into the camera.”
Since its launch in 2019, Skims has unveiled plenty of collections including swimwear, silk catsuits, and bras.
A-listers have also modeled in Skims clothes including Carmen Electra, Tyra Banks, and Heidi Klum.
Since last summer, Skims boasts a value of $4 billion.
The Swarovski x Skims collaboration has come in the wake of a new nipple bra and an NBA partnership.
In 2021, Skims collaborated with Fendi.
James added: “These two women could hardly look or be more different.
“The body language format is simple.
“Kim talks to the camera and Giovanna ends up flattering Kim.
“Interestingly, Giovanna does try and take ownership back on her own, via her later Instagram post.
“She writes about her vision and with an emphasis on ‘my.'”