Amazon slash 40-inch Fire TV from £239 to £119 in superb deal for Prime members

BLACK Friday is just around the corner and there’s an absolute stunner of TV deal available on Amazon.

Prime members can pick up the 40-inch TCL SF540K Fire TV for £119, down from £239: that’s an incredible 50% discount.

• TCL 40-inch SF540K Fire TV, £119 (was £239) – buy from Amazon

Black Friday is now less than a week away and this is one of two spectacular TV discounts that Amazon is offering on an invite-only basis for Prime members.

Last week, we reported on Amazon’s 55-inch 4-Series Fire TV, which has been reduced from £549 to £149 for Prime members.

The fact that both these jaw-dropping deals are only available by invitation suggests that stocks are limited – so if you’re keen, we suggest you act fast.

This 40-inch set from TCL looks like the perfect choice for smaller viewing spaces like bedrooms.

It’s not an Amazon-made telly, but it does come with the retail giant’s Fire TV platform: a smart hub that sets you up with instant access to Netflix, Amazon Prime Video (of course), Disney+ and all the usual apps and streaming services.

It’s also Alexa-powered: via the voice remote, you can get Amazon’s ever-helpful assistant to change channels and operate other connected smart devices.

Always remember that bigger isn’t always better: you should choose a TV that’s appropriate to your viewing space. (Read our what size TV should I buy to find out more.)

The TCL SF540K TV has an average rating of 4.3 out of 5 on Amazon, along with several glowing reviews from shoppers.

The consensus seems to be that as an unapologetically budget-friendly television, it wholly and reliable delivers.

One buyer describes it as a ‘surprisingly good budget smart TV,’ adding: ‘It has good picture, good sound, it’s good for gaming, and it comes in at a budget you wouldn’t be unhappy with.’

Another shoppers says: ‘I get to pay monthly. The TV quality is great. Smart hub connected to Alexa. What more could you ask for?’

Now it’s 50% cheaper – what indeed?

• TCL 40-inch SF540K Fire TV, £119 (was £239) – buy from Amazon

If you’re budget extends upwards, we’ve got higher-end options from Samsung, Sony and LG listed on our Black Friday TV deals page.

For more from the online store’s massive sale, take a look at our Amazon Black Friday deals article.

For the very finest offers we’ve found, don’t miss our pick of the best Black Friday deals.

Head to our shopping tech hub for all the latest Black Friday discounts on mobiles, wearables, earbuds and other devices.