We lost our parents’ savings for a side hustle gamble – it’s raked in £3m & we’ve helped women save £7m with our product
TWO beauty lovers have shared how they went from spending a fortune at the nail shop to raking in millions – and helping others save an astronomical £36million in the process.
Like most, Roos van der Aa and her best friend Roza used to fork out hundreds every month for the upkeep of their nails, brows and eyelashes.
But with the costs rising all over the world and lives becoming increasingly more busy, the duo, from the Netherlands, decided to come up with a solution – their at-home beauty kit, which gives you salon-worthy results for the fraction of the price.
The two risked it all, using their – and their partners’ – savings they had set aside for new homes, the total of which came to an astronomical £90,000.
But for Roos, 29, and Roza, 34, the mission was clear – they needed to find an alternative to pricey salon visits, which also took up a lot of their time; something parents rarely have.
And so was born Sassy Saints, a site where you can bag Nail Manicure Kit, Lash Lift Kit and Brow Lamination Kit that will leave you ready to hit the red carpet without spending hundreds for every appointment.
”The challenges of finding a babysitter, locating a parking spot, and making time during working hours highlighted how many mothers face these struggles,” explained the 29-year-old Dutch in an exclusive interview with Fabulous.
Roos, who previously worked as the owner of a Dutch beauty and fashion magazine, went on: ”Due to my experience I knew most salon treatments can easily be done at home with the right instructions and products.
”So we made it our mission to develop convenient and cost-effective at-home kits that deliver salon quality results in the comfort of your own home.
”We started with a group of women to see what treatments they liked and how we could bring the treatments home and one year after, we launched our first treatment: At-Home Brow Lamination.”
Although it was definitely a bumpy ride at first and the two risked losing it all, the brand turned out to be a huge success – and soon the popularity grew even more after former Love Island stars, including Amber Davies and Cheyanne Kerr, as well as influencers shared it on their mega platforms.
A little of a year after the launch, the boss babes launched one of their favourite products, the lash lift kit, which as then followed by their ”hero” winner – the at-home manicure kit.
Unlike most rival products, Sassy Saints kit doesn’t require a fancy UV lamp to set the polish in place – and you can do your nails for a mere £2.79 per treatment while sitting on the couch and watching your favorite TV series.
Fancy having a girls’ night with your pals? The kits are the perfect answer, as each box also comes with a leaflet full of cocktail recipes – it really doesn’t get much better than that.
Every product comes with ”super easy-to-follow” video instructions and if needed the company also has a brow, nail and lash technician ready at hand for a quick call for guidance.
”We’d like to see ourselves as a community, not a business, and that’s why we create the best salon treatments at home for our customers.
”And that’s our goal – to make our customers look and feel their best with a pamper session at home for only a small part of the salon price.”
The hard efforts – and the risks – have certainly paid off, as the pals recently hit their biggest milestone so far – raking in a whopping £3million in sales.
The reviews also speak for themselves, as the brand has been voted as the Best Eyebrow Lamination Kit Overall by Independent, with thousands of positive ratings by happy customers.
Their Instagram page, Sassy Saints – Brings The Salon Home, has also won an impressive 106k followers – but what does the future look like?
And looks like for the duo there is no stopping any time soon, as they’re currently selling a kit in the UK every two minutes – and the Netherlands-based brand is looking to venture into the global markets too.
”We can’t wait to see what the future is going to bring as we are expanding rapidly.”