‘I loved these!’ cry shoppers as ‘god tier’ crisp flavour discontinued last month RETURNS to Morrisons
FANS have gone wild over the highly anticipated return of a ‘god tier’ crisp flavour.
Morrisons shoppers were thrilled to learn the supermarket giant has been restocking Marmite crisps on their shelves from Monday, February 12.
In a helpful post shared on Instagram by @new.foodfindsuk, the announcement read: “@marmite crisps are finally returning!
“I’m sure you all heard the devastating news that @walkers_crisps discontinued these but now they are back!
“Marmite kindly sent us these to try before they land on the shelves and let me tell you!!! They are delicious.
“Rolling out in @morrisons now, so keep your eyes peeled.
“Would you try the NEW Marmite Crisps?”
In response to the news of their return, an excited fan said: “Marmite is a god crisp flavour.”
Another said: “I always come back to these.
“You can easily become addicted to these,” a third impressed fan penned.
Someone else claimed : “Plenty of flavour – and they’re well cooked and crisp without being greasy.”
It comes after industry giant Walkers made the shocking move to axe the unique flavour.
A Walkers spokesperson told The Sun: “We are very sorry to disappoint fans of Marmite flavour Walkers crisps with this news.
“We know many crisp lovers will hate to see this Walkers’ flavour go.
“This change will enable us to focus our efforts on making more of the flavours crisp fans love the most.”
New treats
But, in a bid to keep Marmite crisps alive, the original company has joined together with Tayto Group to manufacture a range of flavoured products.
Marmite Crisps are on Morrisons shelves or £2.
Fans will also be thrilled to hear Cheese & Marmite Puffs at £2 and Marmite Tortillas for £2.25 will be available to grocery and convenience channels in April.
Meanwhile, cheese lovers can scoop cheddar cheese and Marmite bites, a blend of British Ilchester cheddar with Marmite for £1.50.
Marmite oven-baked cashews have also been spotted at £2.50 on Ocado.
The brand recently shared a Facebook and Instagram post with a hand holding a single crisp.
Marmite said: “Coming soon…”
One Facebook user said: “I’d love to see Marmite Pringles!”
Another said: “Marmite you are saving the day! My mum will be so happy! I’ve been trying to buy her a box before the old version disappears thank you thank you.”
“Excellent!! I’m all in,” said a third user.
An Instagram user claimed the product would be: “Perfect with a cheese sandwich.”
“Bring it on!” said someone else.
A third user cried: “Omg!! This makes me so happy.”
Tasty Marmite innovation
Jolanda Wells, licensing manager, at Unilever told The Sun: “The nation of Marmite lovers can rejoice as Marmite crisps will continue to be on shelves nationwide, featuring a new and improved flavour
profile and a striking, fully Marmite-branded pack.
“Our great new partnership with Tayto allows us to deliver an exciting pipeline of tasty Marmite innovation we know consumers will love.
“Marmite crisps are a firm favourite with Marmite lovers, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not.
“We expect new products and new flavours, like cheese, to drive trial with new shoppers and therefore also drive category growth.”
Matt Smith marketing director at Tayto Group said: “We are delighted to be working with such an iconic British brand and are excited to be bringing this wide range of great-tasting snacks to shelves across the country.”
It comes as Marmite’s makers are selling £89.99 gene tests after discovering DNA dictates if people love or hate the savoury spread.
Brits can send off for a DIY kit to take swabs, which experts will then analyse.
The tests are being offered via Marmite’s website after a year-long study into why consumers are split over the taste.
Plus, one mum who is so obsessed with Marmite, she adds it to every meal – including breakfast cereal.
Shelly McClellan, 45, has been nicknamed Mrs McMarmite since childhood when she became addicted to the sticky spread.
Meanwhile, scientists have found eating Marmite ‘may prevent dementia as the spread alters brain chemistry’.
Experts found high amounts of vitamin B12 found in Marmite boost levels of a chemical messenger called GABA.