Lidl makes huge pricing change to all supermarket shelves after trial – and fans are divided
LIDL is making a huge pricing change at all of its supermarkets following a successful trial.
The budget supermarket is switching from paper pricing tags to electronic shelf labels at all of its 960 branches.
It follows a trial at 35 Lidl stores including those in Epsom and Tooting.
The tiny digital screens will display all the information you’d usually expect to see on a label like the cost, weight and unit price.
All Lidl supermarkets will see the change rolled out by the end of this year.
It will gradually introduce the labels section by section over the coming months.
The retailer said the change will mean its staff won’t need to spend time manually checking and updating paper price tags.
It said they will instead have more time to focus on helping customers and restocking shelves.
Shoppers have mixed opinions on the change.
On social media, one Lidl customer said: “Hoping this idea goes to other supermarkets save a lot of time and more time filling up.”
But others fear it could lead to more changes in store.
One Facebook user said: “As long as they don’t replace the staff and go all self-service and digital.”
Isaac Ekpenyong, director of sales organisation at Lidl, said: “Making changes to how we operate, no matter how big or small, allow us to enhance the overall experience for those shopping with us.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.”
Lidl said the move will also save over 206 tonnes of carbon annually through paper and packaging reductions.
Fellow discounter Aldi has already introduced digital screens in its stores.
The discovery stunned shoppers who rushed to TikTok after spotting them in stores.
How can I save money at Lidl?
There are a few ways you can make your money stretch further when shopping in Lidl.
Shop early to get the best deals in Lidl’s bargain hour
Lidl reduces items at the start of the day and the best deals can be found between 7am and 8am, when most stores open.
It’s not guaranteed you’ll find massive reductions each time you visit, but getting to your local when it opens will maximise your chance.
You can find your local branch’s opening times online.
Keep track of the pick of the week
You can also keep tabs on what’s appearing in the “Pick of the Week” section on the Lidl website.
The discounts happen every Thursday and are usually on fruit, vegetables and meat.
Use social media and the Lidl app
To stay in the know, follow Lidl on all its social media outlets. Another way to keep up with offers is by downloading Lidl’s app.
Do you have a money problem that needs sorting? Get in touch by emailing money@the-sun.co.uk.
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