Shoppers rave about Primark’s new ‘Edit’ range of summer dresses & there’s a frock that’s similar to posh brand Missoni
SHOPPERS are raving about the new ‘Edit’ range from Primark.
It’s full of stunning dresses that are perfect for summer – so if you’ve got a holiday planned, or fancy giving your wardrobe an upgrade for the warmer weather, you’ve come to the right place.
Whether you’ve got a fancy occasion to attend, maybe it’s a wedding or a party, or you’re looking for a lightweight dress to wear to the beach, there’s something for you with this Primark range.
The much-loved chain took to social media to show off the new collection, leaving many open-mouthed.
Posting on Instagram, under their official account @primark, the chain penned: ‘Hello new The Edit dresses.
‘Designed with the utmost attention to detail and quality, to elevate your wardrobe to new heights of sophistication and style.’
Prices start from just £14 and there’s a variety of gorgeous, high-quality dresses available.
Fashion fans have described the new frocks as ‘beautiful’ and ‘pretty’, whilst others spotted a dress that’s very similar to posh brand Missoni.
The stunning multi-coloured crochet midi dress, that looks fabulous, has been described as giving ‘Missoni’ vibes – as a shopper compared it to a similar crochet knit maxi dress, which has an eye-watering price tag of £1,299 from Harrods.
The collection is full of neutral colours, along with reinvented classics.
The range is crafted with superior materials and natural fibres including merino-wool blends, linen, cotton, lyocell and modal rich fabrics and more, all rooted in creating comfort and offering an understated style.
There’s a gorgeous draped jersey dress, which is £22 and is perfect for a posh summer occasion.
As well as this, there’s summer dresses in the range too – with a patterned trapeze dress for £26 and a scarf print midi dress, also £26.
Not only this, but there’s an effortlessly chic jersey tie dress, which comes in brown and cream, for £22.
So if you want high-quality pieces that look super sophisticated, but without the hefty price tag, then you’ll need to get to Primark as quickly as you can.
‘WOW!’
Fashionistas were left stunned by the frocks and many took to the comments to express this.
One person said: “Beautiful dress.”
Primark did good here
Instagram user
Another added: “Very pretty.”
A third commented: “Ooooooo like this!!!”
Primark's history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
Whilst someone else posted: “First one, Missoni vibes.”
At the same time, another shopper simply beamed: “WOW!”
Meanwhile, one happy Primark fan claimed: “Primark did good here.”
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