Stars prove age is just a number as they model underwear over 45, with JLo & Gabrielle Union the latest to strip down
LONG gone are the days of barely-of-age supermodels gracing the cover of magazines in their underwear.
Stars landing modeling gigs are no longer in their perpetual 20s, with bigwigs like Jennifer Lopez proving that their 50s are still the glory days.
The actress has long been the face of Intimissimi, an Italian lingerie and sleepwear brand.
She made her debut for the brand last March when she signed up to be their 2023 spring and summer collection global ambassador, at the prime age of 53.
The model took the lead for Intimissimi’s “This is Now” lingerie capsule in October, which the brand said aimed to capture “the essence of modern sophistication and empowerment” in a press release.
“Lingerie is deeply intimate — it’s an embrace that empowers you to feel free and beautiful,” Lopez said.
“It’s delicate, it’s soft yet reveals the confidence in yourself.
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively, and strong.”
The “Jenny from the Block” singer announced her latest campaign for the Italian retailer in an Instagram post.
“Embrace your power,” she wrote, sharing photos of herself posing in Intimissimi’s new Silky Intimates collection.
Gabrielle Union signed on as period care and intimates brand Knix’s global ambassador in March, at age 51.
The “Bring It On” actress is the face of their “Knix For Life” campaign, a role previously filled by high-profile models like Ashley Graham.
“Everything I’ve done, everything I’ve been outspoken about, this body has done it with me,” she said in a campaign video.
“What if there was a brand that was made for our bodies? Because every body has a story.”
The actress doubled down on her sentiments, encouraging women to embrace themselves at whatever stage of life they’re in.
“Who you are is who you are, and there’s nobody more beautiful,” the model said on Knix’s website.
“With Knix, you feel important at every stage and at every age.
“Now that I’m 51, I just want my body to be healthy.”
Supermodel Heidi Klum, 50, graced the front pages of Intimissimi alongside her 18-year-old daughter Leni in 2022 to commemorate The Art of Italian Lingerie.
The mother-daughter duo posed side by side in lacy black two-piece sets to celebrate their bond and natural beauty.
“Together with @intimissimiofficial we celebrate women; the love and support between a mother and her daughter; and how confident, beautiful, and happy lingerie can make you feel,” Klum wrote in an Instagram post.
“Check out our favorite styles online and in all Intimissimi stores and explore ‘the art of Italian lingerie.'”
Her daughter explained that her supermodel mom had inspired her interest in lingerie early in an interview.
“I have to say, even before that I think my mom also [influenced me] because she was really into lingerie, she always had a variety of different great things and I saw that,” Leni said.
“You kind of model a little after what your mom does. I think also that’s why I’m very free with my body.
“I tan topless because I saw my mom do that.”
The two continued their lingerie reign with their Intimissimi holiday campaign, modeling flirty black and red pieces.
Calvin Klein turned to then 49-year-old model Naomi Campbell as a spokesperson in 2019.
Her first for the #MYCALVINS campaign, she starred alongside Euphoria star Jacob Elordi as well as modeling colleagues Bella Hadid, musicians Diplo and Lay Zhang, and football player Odell Beckham Jr.
The brand aimed to highlight the more “candid” side of lingerie and “celebrates two totally different perspectives of what sexy looks like.”
“The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, ‘How do you do sexy? Perfectly filtered or IRL raw?'”
A black-and-white photo of the model posing in a black set is juxtaposed next to a more casual, full-color shot of her lounging on a bed.
“The campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind,” the brand said in a press release.
Model Christy Turlington, then 44-years-old, was the face of Calvin Klein underwear in 2013.
At 19 years old in 1988, she first joined the brand’s campaign, shot by Irving Penn, and later appeared in Calvin Klein Eternity.
Two and a half decades later, she returned as the face of the iconic brand’s Fall 2013 underwear campaign.
Turlington even credited the fashion house for kickstarting her career with her reprisal.
“Well, I did tell Calvin, with Eternity, ‘If you name something that and put me on it, what the hell do you expect?'” she said in a then issue of BAZAAR.
“You know, I’m 44 years old, I’m not 14,” she said.
She revealed that despite being in her 40s, she was still trying to feel comfortable in her own skin.
“I’m healthy, I haven’t done anything to myself, I exercise. But I’m not entirely comfortable with myself in underwear either!” she said.
Superbowl performer and superstar Usher, 45, showed off his toned physique as the latest men’s spokesperson for Kim Kardashian’s Skims, ahead of his album “COMING HOME.”
The “Yeah!” singer stripped down in an Instagram post showing off his “juicy surprise” (re: abs) as he donned colored pairs of Skims Mens Stretch boxer briefs.
Skims customers were gifted a limited edition digital download of the singer’s bonus track “Naked” with the purchase of their latest boxers.
“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a press release.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.
“Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, ‘COMING HOME’,” he said.