Beyoncé sparks soaring demand for pricey cowboy gear after release of smash hit country album
BEYONCE’S move into country music has spurred demand for cowboy boots.
Since she released her No 1 album Cowboy Carter last month, sales of the western footwear have soared by 24 per cent.
Taylor Swift has also been wearing similar boots on her Eras Tour.
Beth Goldstein, of market research firm Circana, said: “We can expect a resurgence in western style this year as a result of the aesthetic playing a prominent role in pop culture on the stage with Beyonce and Taylor Swift.”
Beyonce, who had a hit in 2001 with the Destiny’s Child single Bootylicious, has also caused clothing brand Levi’s to rocket in popularity.
It came after she released a song called Levii’s Jeans with rapper Post Malone.
The 42-year-old superstar posed in an all-denim outfit in a post on Instagram yesterday after singing the lyrics “denim on denim on denim on denim” in the track.
Customer foot traffic at Levi’s stores rose by 20 per cent in the week that Beyonce released her album, compared to the past three years.
The brand nodded to Beyonce’s namecheck on her album by temporarily changing its name on Instagram to “Levii’s”.
“Levi’s chief exec Michelle Gass said: “Denim is having a moment and the Levi’s brand is having a powerful moment around the world.
“I don’t think there’s any better evidence or proof point than having someone like Beyonce, who is a culture-shaper, to actually name a song after us.”