“I was blown away” – shoppers praise innovative new Shiseido SPF sun cream range
I WEAR SPF 50 on my face and neck every day.
Whilst sunburn isn’t really a concern on drizzly London days, I wear SPF to protect my skin from the sun’s harmful UV rays.
Shiseido Expert Sun Protector sun cream range
I recently went on a warm European holiday and took all of my favourite SPFs away with me.
The temperature was at a balmy 25 degrees, so I found myself reapplying sunscreen every hour or so to keep myself protected from the sun.
I quickly realised that many SPFs I use and love in the UK simply can’t cut the mustard on a hot, sunny holiday.
Many formulas quickly washed away after dipping in the pool, transferred onto clothing, or were wicked away with sweat in seconds.
Others felt heavy or greasy, leaving a white sticky cast on my skin.
So, if you’re heading off to warmer climbs this year, it’s important to stock up on an SPF that you can rely on – and I think I’ve found a range that’s perfect.
Shiseido has just launched an exciting SPF innovation, and the product lineup is pretty impressive.
The new SPF products will feature the new SynchroShieldRepair technology, which forms a protective veil over skin.
Rather than being washed away by sun and sand, any contact with heat and water strengthens the protective veil, which also self-repairs in the event of friction.
Shoppers can’t help but rave about the formulas, here are some top picks below.
Shiseido Expert Sun Protector Lotion SPF50+, £38
Many SPF lotions can feel heavy and greasy, leading to ruined clothes and breakouts.
However, with this new skincare innovation, you won’t have to worry about either.
Formulated with 66% skincare ingredients, this sunscreen not only protects against the sun, but also promotes healthy, hydrated skin.
Shiseido Expert Sun Protector Lotion SPF50+ boats an SPF50+ coverage, and protects your skin from harmful UVA and UVB rays, alongside blue light.
No streaks and soaked into the skin fantastically. It smells fresh and I would definitely recommend
Shiseido customer
Shoppers are impressed, too, with one saying: “Excellent sun protection, nice creamy texture that absorbs fast and doesn’t leave any residue.”
Another adds: “No streaks and soaked into the skin fantastically. It smells fresh and I would definitely recommend!”
Shiseido Expert Sun Protector Lotion SPF30, £38
When I ask people why they don’t wear an SPF every day, most will tell me it’s because they’re worried about breakouts.
Often, this is caused by pore-clogging, greasy formulas, but this SPF has a lightweight, skincare-infused formula.
Shiseido Expert Sun Protector Lotion SPF30 is formulated algae and safflower extract extracts, which boost hydration for glowing, nourished skin.
Shoppers have noticed some great results, with one saying: “I love how it doesn’t leave a white cast and doesn’t clog pores, making it perfect for daily use.”
Another shopper says: “While a bit pricey, its effectiveness justifies the cost. A practical choice for those prioritising quality sun protection without the typical sunscreen drawbacks.”
Shiseido Expert Sun Protector Cream SPF50+, £36
Perfect for wearing under makeup, this SPF keeps skin looking great and protected from the sun.
Rather than being compromised by friction and rubbing, this lightweight formula uses AutoRepair Technology to self-repair, keeping your skin protected for longer.
Shoppers love the luxury-feeling formula, with one saying: “I am obsessed with this brand sunscreen. It smells amazing and feels like silk on your skin. It doesn’t irritate your eyes.”
Another says: “I used this for the first time and I was blown away.”
Adding: “Normally my skin get really dehydrated with the heat and sun. This really kept my skin hydrated and protected.”
Shiseido Expert Sun Protector Cream SPF30, £36
A good SPF will feel lightweight and non-greasy on the skin – meaning you won’t be able to tell it’s there.
Shiseido Expert Sun Protector Cream SPF30 offers a good level of protection from the sun, and has a innovative formula that not only withstands heat and water, but strengthens when in contact with it.
Shoppers rave that the formula feels nourishing and hydrating, with one saying: “I’m really enjoying using this sun protector cream, it’s a nice thin texture which absorbs well into my skin and a little goes a long way.”
Another adds: “It provides effective sun protection without the typical drawbacks of thick, sludgy sunscreens.”
What’s more, many SPF formulas are toxic to ocean life, but Shiseido waterproof sunscreen formulas are proven to cause an insignificant threat to coral colonies.
The importance of sun cream in your skincare routine
Dermatologist and skincare enthusiast Andrea Suarez - known as Dr Dray - revealed why you should wear suncream.
The one thing you can do that will make the biggest difference – and this matters for all ages – is protecting your skin from the sun, Andrea stressed.
“The vast majority of external aging is due to exposure to ultraviolet radiation,” she continued, not because you’re “not using some jazzy serum or layering 90 different things on your face everyday”.
“If you’re not doing in your 20s, get on that now.”
But she said the use of sun cream alone doesn’t go far enough. Andrea urged that you also wear sun-protective clothing like broad-brimmed hats and long sleeves, on top of not staying out too long in the sun.
Doing this over your lifetime – and all year, not just during the summer or on sunny days – “will reduce the visible signs of photoageing”, Andrea said.
Those are wrinkles, muddled pigmentation and sagging skin.
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