Surprise! Trump’s New Fragrance Sucks
Step right up: For a limited time, you, too, could smell like Donald Trump.
The president’s latest business venture is a pair of colognes that retail for $249 per 3.3-ounce bottle. The scent is called “Victory 47-45” for men and women, a nod to his dual election wins. The fragrance comes in a small container inscribed with Trump’s thick signature, and is topped by a gold statuette of a man in a business suit that doesn’t resemble the president but is, presumably, supposed to.
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success—For men and women,” Trump posted on Truth Social Monday evening, announcing their arrival. “Get yourself a bottle, and don’t forget to get one for your loved ones too.”
“Enjoy, have fun, and keep winning!” the president wrote.
Neither of the listings for the cologne paint a picture of what it actually smells like, though both allege that they capture “strength” and “confidence.”
But Victory 47-45 is not the only scent advertised on the website. The president has also featured two other bottles that have supposedly sold out: one that is, curiously, also called “Victory,” though it appears to come in different packaging and one titled “COLOGNE: TRUMP FOR MEN” that arrives in a box emblazoned “Fight, fight, fight”—a reference to the assassination attempt on him in Butler, Pennsylvania, last year.
Early reviews of the scents don’t bode well. Descriptions of the scent on perfume rating site Fragrantica say the men’s version of Victory 47-45 has outdoorsy top notes mixed with cardamom, middle notes of geranium, and woody base notes of amberwood. Overall, it received a rating of 1.66 out of five with 436 votes. One reviewer said it made them feel “nauseous,” while another said it was “way, way, way” overpriced with “very poor longevity and projection.”
It “legit smells like something you could get at Ross for $26,” the second reviewer wrote, noting that the cologne resembles a mixture of more popular perfumes, but worse. “There just really isn’t any reason to own this unless Trump is your God.”
The women’s version didn’t get better ratings, receiving a score of 1.45 out of five with 250 votes. The scent is supposed to smell citrusy, built on a base of vanilla with strawberry middle notes, though one reviewer said it smelled more like “Don’s Diaper.”
Others were aghast at the “cheap” design of the bottle itself, with one user writing that it was “utterly appalling” that Trump remained atop the women’s scent, apparently lacking the “decency to put his third trophy wife on top.”
The company behind the operation, 45Footwear LLC, has a likeness partnership with CIC Ventures LLC, the same organization through which Trump has made millions off of his other tacky grifts, including his remarkably ugly $499 gold sneakers, an assortment of Trump-branded watches (that start at $499 and top out around $899), and a collection of $60-a-pop God Bless the USA Bibles. CIC Ventures LLC and CIC Digital LLC, which managed Trump’s Marvel-inspired NFT trading card project, were both fully owned by the Donald J. Trump Revocable Trust as of late last year.
Despite promises on the products’ respective websites that they are the only “official” locations to buy products “offered” by Trump, the Trump perfume website FAQ insists that the LLC is “not owned, managed or controlled” by Trump, the Trump Organization, or CIC. The no-refund website also stresses that Trump has no influence on the fragrances, and that the initiative “is not political and has nothing to do with any political campaign.”