NCAA ratings up despite second-lowest audience for title game
(Photo credit: Patrick Breen/The Republic / USA TODAY NETWORK) Viewership was up 3 percent over last year for all rounds of the NCAA Tournament, but repeat champion UConn's victory over Purdue in the title game Monday didn't come close to the record-setting audience for the women's championship a day earlier. The women's basketball final, with the undefeated South Carolina women topping Iowa and superstar Caitlin Clark,