United For Growth: ATP Strategic Vision

The ATP has developed a new Strategic Plan, designed to unlock tennis’ true potential and ensure the sport maximises significant growth opportunities within the sports and entertainment industry.

Developed since the beginning of 2020 by ATP Leadership, in extensive consultation with industry experts, the two-phase Strategic Plan focuses on creating a fan-centric approach and comprehensive collaboration across tennis in order to raise the bar for the entire sport. In parallel, it capitalises on the digital revolution that will continue to shape the future of content consumption.

Phase 1 focuses on internal alignment within the ATP, while Phase 2 will look at broader collaboration between all governing bodies in tennis, which has the potential to deliver game-changing benefits for the entire tennis ecosystem.

“We are excited to share our future vision for the sport and look forward to working with our members over the coming weeks and months to refine details of the plan,” said Andrea Gaudenzi, ATP Chairman. “Tennis has immense upside as one of the most popular sports in the world. By putting the fan at the heart of what we do, leveraging digital innovations, and driving efficiencies by working together, tennis will have every opportunity to fulfil its potential as one of the greatest entertainment properties in the world.”