AS Monaco expand in Asia with two-season AYX deal
July 12 – French Ligue 1 club AS Monaco – which has been targeting an expansion of its regional marketing partnership base – has signed a two year deal with AYX, a sports data and entertainment company, to be the club’s regional partner in Asia.
Starting this season AYX will have a set of digital branding assets to promote its brand both on AS Monaco’s LED boards, but also across its digital platforms
The AYX sports data and entertainment platform in Asia supports premium services to subscribers.
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