US Open champion Emma Raducanu cashes in as she teams up with Tiffany & Co for sponsorship deal
BRITAIN’S tennis queen Emma Raducanu now has the jewels to match after naming Tiffany & Co for a sponsorship deal.
And it’s sure to be just the Tiff of the iceberg as the history-making teen, 18, is suddenly one of the world’s most in-demand sports stars.
Raducanu won £1.8million prize money at Flushing Meadows after her sensational run to victory from the qualifying rounds.
And now endorsements will flow in as smoothly as her groundstrokes streamed across the court to destroy all opposition at the US Open without losing a set.
She said on Instagram: “Very excited to join the iconic Tiffany and Co family as a House Ambassador.
“Being able to wear these special jewellery pieces over the past few weeks has been an honour!”
The first British female US Open winner since Virginia Wade in 1968 has also been linked with luxury car maker Aston Martin.
And it’s clear her tennis earnings will soon be eclipsed by endorsements.
Tim Lopez, CSM’s director of global talent business, told Sky News: “From a financial perspective she can’t lose.
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“She has done more than enough to catapult herself into the fame and the mind of the UK and I would argue actually a more global audience.
“So the stage is set for her to really capitalise from a financial perspective.”
Raducanu is tipped to return to tennis action at the Indian Wells Masters next month.