AC Milan, PSG and Real Madrid cut Fonbet deals; Parimatch adjusts at Chelsea
March 21 – Football’s commercial sponsorship backlash over the Russian invasion of Ukraine is continuing. Russian online bookmaker Fonbet has had three major club sponsorships cancelled, while Parimatch tech is redefining its deal with Chelsea.
AC Milan has suspended its partnership with Russia-based Fonbet with immediate effect, following similar moves by both PSG and Real Madrid.
PSG first signed a deal with Fonbet in 2019, renewed in 2021 and was due to renew again in 2023.
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