Banco Santander to drop LaLiga naming rights, new sponsor to be announced
July 12 – Banco Santander will end its title sponsorship of Spain’s LaLiga at the end of the 2022/23 season, with the two parties saying that they will instead “explore new ways of collaboration”.
In April 2021 Santander renewed its deal with LaLiga for a further two years, with the option to extend for a further year until 2023-24. The sponsorship, covering LaLiga Santander and the second tier LaLiga SmartBank, first began in 2016.
The post Banco Santander to drop LaLiga naming rights, new sponsor to be announced appeared first on Inside World Football.