Betsson picks up naming rights sponsorship to Greek Cup
January 11 – The Hellenic Football Federation (EPO) has agreed a naming rights deal with online gambling company Betsson for the Hellenic Cup.
To be called the Betsson Greek Cup, the sponsorship is for three seasons. No value was given for the deal.
Greek football has for 15 years been plagued by accusation of match-fixing, much of it betting related. However the federation, its top tier league and its clubs rely heavily on bookmaker commercial income and while the rest of Europe has grown uneasy with the dangers of betting in football,
The post Betsson picks up naming rights sponsorship to Greek Cup appeared first on Inside World Football.