McLaren stun F1 rivals by launching 2024 car earlier than ever before ahead of record-breaking season
McLAREN have beaten the rest of the F1 grid by being the first team to unveil their livery for 2024.
The ambitious team have surprised their rivals by going early with their car launch for this coming season.
SunSport was invited to a top-secret event at the team’s MTC on Monday to get a sneak peek of the papaya orange and black livery which was officially launched at 5pm on Tuesday.
The Woking-based team made a strong end to last season, with British driver Lando Norris scoring the second-most points in the second half of the season behind champion, Red Bull’s Max Verstappen.
This follows after a bold new social media campaign where the team rebooted their Instagram account, starting from scratch to see in the new season.
Zak Brown the team’s CEO said: “I’m feeling confident. I feel all the men and women at McLaren have done a fantastic job in the off-season.
“It’ll be continued development, we’re not done, we’re just done with our launch-spec car, but expect continuous improvement through the course of the year.
“I think the car looks spectacular, it’s in response to the feedback that we get from our fans.
“Obviously papaya is very important to us so we want to make sure we’re distinctive.
“So when you see our car you know it’s a McLaren. We clearly want to continue to close the gap.
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“We finished up last year second or the third quickest team depending on which circuit you’re at.
“The car development has been strong but then Red Bull certainly seems like they didn’t develop last year to the level they could if they wanted to, so that could be an unpleasant surprise for all of us.”
The new F1 season kicks off in Bahrain on Saturday, March 2 – the first of a record-breaking calendar that has 24 races.