UEFA picks sustainable start-ups for Champions Innovate UCL final campaigns
February 19 – UEFA’s Champions Innovate campaign has selected three startups to aid them in their bid to boost innovation around the 2024 UEFA Champions League final at Wembley.
The campaign, which seeks to partner a member of its sponsorship roster with an ambitious start-up company to tackle an environmental issue, has selected UK-based businesses Pavegen, My Emissions and Pledgeball to lead its innovation projects.
Each project is set to target a different problem faced by the UEFA team,
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