Kim Kardashian links up with March Madness stars for latest Skims product launch as duo model ahead of tournament
KIM Kardashian has furthered her ties with the basketball world via a sponsorship deal with some of the college game’s biggest stars.
The Kardashians star clothing brand Skims announced on Monday that they were set to release a new line of men’s loungewear.
In the Instagram post, which came just a day after the March Madness bracket was announced, six collegiate stars posed for shots in the new line of ‘Terry loungewear.’
Branded “The Skims March All-Stars,” they all took to the court, showing off their skills in the relaxed fit line.
Skims’ first All-Stars were Arizona’s Caleb Love, UConn’s Donovan Clingan, Kansas’ Hunter Dickinson, Duke’s Jared McCain, Kentucky’s Robert Dillingham, and UNC’s Paxson Wojcik.
Kim subsequently shared the cover of Slam magazine on Instagram, featuring the Skims All-Stars in their loungewear.
She labeled the stars, “an unbeatable roster of college basketball players.”
“It was really cool to be on set with people who share the same dreams and are as excited about doing a campaign for Skims as I am,” McCain told Slam.
“I can confidently say that I never thought that I would model. I always was focused just on basketball in school,” Wojcik said.
“I just think it’s such a great opportunity to show that we are more than basketball players and to show our passions [in] fashion and to represent a brand that we believe in.”
This next generation of stars is set to take to the court this week with the NCAA Tournament scheduled to start on Tuesday, March 19.
This is far from the first time Kim and Skims have linked up with the basketball world.
In October, the NBA, WNBA, and USA Basketball announced an official partnership with Skims.
The news was accompanied by promotional snaps of league commissioner Adam Silver posing on a makeshift court alongside Kim by the Brooklyn Bridge.
“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kim stated.
“Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
As for SIlver, he added, “We look forward to bringing NBA fans and Skims users unique experiences, new offerings and premium products through our partnership.
“Together, Skims, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways.
“Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.”
Skims’ reach goes beyond basketball, however, with their debut men’s collection having been advertised by a series of high-profile stars.
Snaps of NFL All-Pro Nick Bosa, soccer sensation Neymar, and NBA All-Star Shai Gilgeous-Alexander all posing in the brand’s briefs were also released last October.