Premier Sports returns to UK sports broadcast market with naming rights to Scottish League Cup
April 10 – Sports broadcaster Premier Sports has confirmed its return to the UK market having bought back its business sold to Swedish streaming platform Viaplay in a deal that includes naming rights to the Scottish League Cup, to be called The Premier Sports Cup next season.
The transition from Viaplay back to Premier Sports began yesterday having been given regulatory approval.
Premier immediately return to be a player in the Scottish football rights market.
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