Former PM Boris Johnson signs big money deal with high street bookie to front ad campaign during Euro 2024
FORMER PM Boris Johnson has landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament.
The 59-year-old, who stood down as an MP last year, signed up for the gambling giant’s commercials, which are known to be edgy.
Its recent ads have featured former England striker Peter Crouch and his model wife Abbey Clancy.
And sources say Boris will perform a cameo in an advert for the Euros, which start in Germany next month.
One told The Sun on Sunday: “Landing a character like Boris as part of their Euros campaign is a huge coup and Paddy Power bosses are super chuffed he decided to go for it.
“The brand is notorious for its comedy, tongue-in-cheek ads so they are planning a shoot to get everyone talking. Boris has a great sense of humour — and now he’s out of politics, he is up for having a bit of fun again. It was also a fruitful offer he couldn’t refuse.”
Boris has previously had a strict stance on gambling.
In January 2020, he led calls for football bosses to scrap a £750million deal selling FA Cup sponsorship rights to betting giants.
Last autumn, we revealed Boris turned down an offer to take part in ITV’s I’m A Celeb — a path taken by his former Health Secretary, Matt Hancock.
But since leaving office, the New York-born former MP for Uxbridge and South Ruislip in West London has racked up a string of money-spinning deals.
He earned £1.3million from six speaking gigs alone, has a rumoured £1million deal with the Daily Mail and a lucrative book contract with Harper Collins.
Last year, Boris was announced as a six-figure hire for GB News, but has yet to appear on screen on the channel.