The Local Organising Committee (LOC) for the FIFA U-17 World Cup Qatar 2025 and FIFA today unveiled BOMA the Desert Owl as the official tournament mascot – a character inspired by the legendary Serbian coach Velibor “Bora” Milutinović, the only manager in football history to lead five different national teams in five consecutive FIFA World Cup™tournaments. The name “Boma,” is derived from the Arabic word for owl – regarded as a symbol of wisdom, vision, and mentorship, and is a playful nod to Bora, whose career as both coach and talent scout has profoundly influenced football development in Qatar and across the world. For a tournament that celebrates the emergence of new talent, BOMA...
