Gun nuts are shooting their $300 Yeti coolers after the company cut ties with the NRA

Yeti manufactures rugged outdoor coolers that are normally quite pricey, as a single Yeti cooler costs between $250 and $350.

Although traditionally loved by hunters, Yeti this past weekend angered many of its own gun-toting customers when it cut ties with the National Rifle Association.

The howls of protests from NRA members included outraged gun owners filming themselves defacing and even shooting their Yeti coolers.

Below are some of the videos of people destroying their expensive coolers.

This video shows a Yeti cooler rigged with a Tannerite target that's designed to explode upon being shot. As you will see in the video, the cooler does not survive the explosion.