The first step in getting lost lonely souls to join a cult is to isolate them from external influences. Isolation may be within the walls of a building within a town or city or room, or a website. Other tell tale signs are the exclusion of contrary thinking and isolating thoughts. Polarized values and messages are used. The cult group is painted as being whiter than white and everyone else as a darker shade of black. There is no 'maybe' and it is either you are either with us or against us. Fascinating to learn about cults and the cult of personality. Dastardly little dirty devils they are targeting the lonely and weak minded.