How Elon Musk took over Tesla using money, strong-arm tactics, and his own popularity
Tesla co-founder Martin Eberhard and Elon Musk at the launch of the Tesla Roadster in 2008. | Image: Getty
The story of Tesla and Elon Musk can be traced back to the early 2000s, when Musk was ousted as CEO of his first company, PayPal. That incident taught Musk a crucial lesson about the importance of being in control, even when it wasn’t your own company.
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