TikTok’s algorithm will be optional in Europe
Illustration by Nick Barclay / The Verge
TikTok users in Europe will be able to switch off the personalized algorithm behind its For You and Live feeds as the company makes changes to comply with the EU’s Digital Services Act (DSA). According to TikTok, disabling this function will show users “popular videos from both the places where they live and around the world” instead of content based on their personal interests.
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