Netflix says password-sharing crackdowns caused more signups than cancellations
Netflix says its password-sharing crackdown is working. In its second quarter earnings report posted on Wednesday, the streamer says it saw the addition of 5.9 million subscribers globally, with the US and Canada making up 1.17 million new members from April to June.
Now, Netflix will start to address password sharing in all its remaining countries. The company’s password-sharing policy only went into effect in the US in late May after the streamer started alerting users of the extra $7.99 per month charge. Data from the analytics company Antenna suggests that the company saw a dramatic spike in subscribers in the days following the crackdown. In addition to the US, Netflix also rolled out paid sharing in Canada, New Zealand, Portugal,...