Apple makes an eloquent plea to take climate change seriously

Apple's latest commercial is advertising the Earth.

In a rare topical turn for the company, the ad makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's administration.

"Like it or not, for the moment, the Earth is where we make our stand," the late astronomer Carl Sagan says in the ad's voiceover. "It underscores the responsibility to deal more cleanly with one another and to preserve and cherish the only home we've ever known."

Climate change is never explicitly mentioned. Nor are any of the many other problems the planet's facing. But the gist is clear, and the broad language actually packs a bigger punch.    Read more...