Anthony Daniels Says His Eyes "Glazed Over" When He Heard 'Force Awakens' Story, Thinks Secrecy Is "Ludicrous"

If you need a class in maintaining hype while balancing the need to keep the actual product under a veil of mystery, look no further than the machine that is powering "Star Wars: The Force Awakens." We're just coming off an 18-hour toy unboxing event in which devoted fans of the franchise were more than happy to be directly marketed to for a day and half, and it paid off. This morning social media is already filled with pictures and tweets of people going to their latest chain store to buy the newest hot merchandise for a movie that's not out for four months. As for J.J. Abrams' movie, story details are still being closely guarded, but one cast members has had enough.

Chatting with The Guardian, Anthony Daniels aka C-3PO is peeved that the powers that be are scrutinizing his communications with fans, he recounts one particular tweet that got him in trouble. “I said that I’d met so-and-so. An actor who plays a … thing in the film. A character. Immediately I received a...