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World News in Dutch
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2016

Adidas Eyes Double Digit Growth In 2016 From Increased Advertising, European Soccer Event

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German sportswear brand Adidas AG said Thursday it expected sales and profits to register double-digit growth in 2016, boosted by higher spending on sport shoes and apparel ahead of the Euro 2016 soccer tournament to be held in France in June and July. The company also reported a 12 percent jump in fourth-quarter revenue on a constant currency basis, helped by higher demand for its products in Western European countries, China and North America.














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