HTC's new phone focuses on camera quality

At first, HTC sacrificed image resolution and made the size of individual pixels larger to capture more light.

Other notable features in the HTC 10 include a powerful battery — promised at two days — and the ability to customize the home screen so that app icons don't all have to stay in a grid.

HTC is giving a slight boost to the selfie camera — to 5 megapixels, matching the Apple and Samsung phones.

For audiophiles, the phone can now handle higher-quality sound files, and the two external speakers have been tweaked so that one focuses on high end notes, while the other emphasizes bass.