Las Vegas, N.M, eyes 'damn authentic' campaign for tourism

The Las Vegas Optic reports (http://goo.gl/F62myo) the city of Las Vegas, New Mexico is set next month to launch a new marketing effort that highlights everything from the city's recreational hot spots and the ghosts that allegedly roam the town.

City officials and Santa Fe-based Cisneros Design unveiled the new "so damn authentic" advertising campaign last week and said the slogan will be used on everything from print ads and billboards.