The new look for Coke ... more of the same

The world's largest beverage maker says it is giving cans and bottles of its flagship sodas a makeover, with plans to unify the appearance of regular Coke, Diet Coke, Coke Zero and Coke Life.

Coca-Cola says cans and bottles will prominently feature a "red disc" reminiscent of regular Coke, in addition to the colors already associated with each brand.

The efforts have included slashing costs, with the goal of investing the savings into stepped up marketing.