This Breast Cancer Charity Is Using "Man Boobs" To Avoid The Social Media Ban On Female Nipples
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MACMA in Argentina used the male model to demonstrate how women can check their breasts for signs of cancer.
Movimiento Ayuda Cáncer de Mama
Breasts might serve a vital purpose, but images of them are banned on some social media networks.
So the breast cancer charity MACMA, from Argentina, has come up with a way of avoiding censorship. It has created a video, also translated into English, to raise awareness of how women can check their breasts for signs of cancer featuring a male model.
The advert, on YouTube, shows a woman unbuttoning her shirt to reveal her nipples covered by Facebook and Instagram logos.
A man called Henry with "man boobs" then steps in front of her and she uses her hands to check his breasts.