Virtual sleigh rides, light shows: Mall Santas get makeover
NEW YORK — Hop on a virtual sleigh ride to the North Pole. Stand on the “Naughty or Nice O’Meter.” Snap a selfie and see your face on a dancing elf. The Santa experience has gotten a makeover as many malls install shows and games they hope will lure shoppers who are buying more online.
About 40 malls in the U.S. and one in London have the high-tech Santa displays, most of them located near major cities that tend to house pricier stores.