Mitú Partners With Snapchat To Create Content For Latino Youth

mitú, a digital network for Latino millennials, announced Monday the launch of its channel on Snapchat Discover. The new partnership will help Snap become a leader in delivering English language content with a Latino lens on Snapchat Discover.

“As the leading voice of Latino youth in America, we’re excited that Snap acknowledges and understands the importance of connecting with what is the most strategic demo in American youth today,” Danny Johnson, Chief Marketing Officer of mitu, told IBTimes.