@KamalaHQ is relaunching as a Gen Z ‘progressive content hub’
Kamala Harris' social media strategy in the run-up to the 2024 presidential election was filled with Gen Z dog whistles: viral branding based on pop music, memes, camo hats that were a double entendre. It was an effective way to get attention and news coverage, as well as a mountain of user generated content online. But for months, the accounts have been dormant - until today.
On X, Harris herself announced the rebranding of @KamalaHQ in a video message. The account is now @headquarters_67, "the new Gen-Z led progressive content hub," as it's described in a post. Harris describes it as "where you can go online to get basically the latest of …