IPL media rights sold for Rs 48,390 crore; Star India wins TV, Viacom18 bags digital
Mumbai (Maharashtra) [India], June 14 (ANI): The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value. "Since its inception, the IPL has been synonymous with growth and today is a red-letter day for India Cric