IDG Contributor Network: Making marketing emails contextual with Boomtrain. Automatically.
I was recently privy to a discussion amongst a number of high-level marketing executives within a traditional industry. This industry is facing something of a perfect storm as new entrants disrupt its cozy little industry. In an effort to shore up their operations, these vendors are looking to make cross-sell and up-sell offers to their existing customers. As I was chatting with these people, and as I quizzed them about just how personalized their emails were, I was gob-smacked to hear that their approach was very much generic... Читать дальше...
